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Research papers
Digital anthropology
The aim of this paper is to present and to âtrainâ attendees to a new methodology made to decipher in a qualitative manner web navigation data. This paper will discuss the opportunity of using this kind of data for qual researchers, present...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Francois Erner, Jennifer Roberton
Company: respondi
November 11, 2018
Magazines
Revue Française du Marketing (Mars 2014)
La révolution digitale est sans doute aussi profonde, sinon davantage encore, que nele fût la révolution industrielle dans la seconde moitié du 19ème siècle,pour nos pratiques et nos usages et nos systèmes économiques. C'est...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2014
Research papers
Better answers to basic questions
Market research is happily embracing the possibilities offered by new technologies, such as online research communities, gamification and mobile surveys. Yet, with the proliferation of the internet, we will also have to do the hard work- getting the...
Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Piet Hein Van Dam, Roos Voorend, Robert van Ossenbruggen
November 6, 2012
Research papers
Digital boost in Latin America
Latin America will be boasting of the greatest Internet growth in the coming years. However, it is the unique character of the online world which makes the internet a natural and attractive medium for marketers to connect with consumers. To...
Catalogue: Latin America 2012: Uncovering Opportunities
Author: Alexandro Herrera
Company: KANTAR TNS Malaysia
May 3, 2012
Magazines
Revue Française du Marketing (Novembre 2011)
La révolution Internet a profondément bouleversé le rapport entre acheteur et vendeur. S'il est tentant de dire que le consommateur d'aujourd'hui a étéfaçonné par Internet, il est plus difficile d'évaluer l'impact des...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2011
Research papers
Fragrance 2.0
With the advent of the social web (also known as web 2.0) as a new way of communicating ideas, market researchers are faced with a new social space that requires relevant methods to apprehend its segments, analyse opinions and identify trends. As the...
Catalogue: Fragrance 2009: The Trends Mistral
Authors: Anthony Hamelle, Lauranie Nonotte, Julien Lévy
Company: Linkfluence
June 26, 2009
Magazines
Research World (February 2009)
Shoppers are, after all, not distinct from consumers or moms or people generally. Shopping is just another facet in the diamond of human personality and behaviour. But now the severity of the recession perversely gives research a real opportunity to...
Catalogue: Research World 2009
Author: ESOMAR B.V.
February 1, 2009
Magazines
Research World (April 2008)
Much of innovation has been occasioned by the impact of the internet on our business, as we seek to come to terms not only with the power ofthe web itself but the amazing societal and generational changes that it has created. As social networking has...
Catalogue: Research World 2008
Author: ESOMAR B.V.
April 1, 2008
Research papers
